Francesca Bellettini's First Year Running Gucci Is the Industry's Turnaround Test

Gucci

Francesca Bellettini’s first year as Gucci’s president and chief executive is being treated as the industry’s main turnaround test.

She took the seat in 2025 and is working with artistic director Demna to reset product and stores.

Luxury groups will judge the year on sell-through and wholesale discipline, not on a single show.